1.Infringement: Unauthorized use of a trademark that causes confusion among consumers.

2.Dilution: Using a famous trademark in a way that weakens its uniqueness, even without consumer confusion.

3.Counterfeiting: Unauthorized reproduction of a trademarked product, often leading to consumer deception.

4.Opposition/Cancellation: Challenges to the registration of a trademark, either before or after it’s granted.

5.False Advertising: Misleading claims that harm another brand’s reputation or sales.

 

 

1.Pre-Litigation Assessment:

•Evaluate the strength of the trademark. 

•Determine the likelihood of confusion and potential damages.

2.Cease and Desist Letter:

•The trademark owner may send a letter to the infringer requesting them to stop the unauthorized use.

3.Filing a Complaint:

•If the matter isn’t resolved, the trademark owner files a complaint in a relevant court or administrative body (like the USPTO).

4.Discovery:

•Both parties exchange evidence, documents, and information relevant to the case.

5.Pre-Trial Motions:

•Either party may file motions to dismiss or for summary judgment to resolve issues before trial.

6.Trial:

•If the case proceeds, it goes to trial where both sides present evidence and arguments.

7.Judgment:

•The court issues a decision, which may include injunctions, damages, or orders for corrective advertising.

8.Appeal:

•Either party may appeal the decision to a higher court if they believe errors were made.

9.Post-Judgment Actions:

•Enforcing the judgment or further legal actions, if necessary.

 

This process can be complex and varies based on jurisdiction and specific case circumstances.